There are many reasons to buy cell phones online as opposed to in a retail cell phone store, some of those reasons include price, convenience and knowledge. The wireless industry is notorious for schemeing and scamming sales people that will do whatever it takes to close the sale, even if it envolves lying directly to your face. The problem is that these sales people are payed on a commission bases and get paid more if they can successfully talk you into buying a phone with a higher profit margin. The goal of Wireless King is to provide you with all the information you need to make an educated choice so that the final decision is YOURS. Oh and did we mention the our prices are the best available online and over 50% cheaper then any retail cell phone store.